JoJo Siwa's hidden message in Celebrity Big Brother finale outfit as fans left baffled

Celebrity Big Brother fans have been left gobsmacked after spotting a hidden message in JoJo Siwa's outfit during the live final.

Celebrity Big Brother viewers have just spotted a hidden message in JoJo Siwa's outfit from last night's dramatic live finale which saw Coronation Street star Jack P Shepherd take the crown. Despite being tipped to win, the 21-year-old singer finished up in third place on the show, which came as a surprise to many fans.

Drag queen Danny Beard, 32, was the runner-up, coming in second place to soap star Jack, 37, who won the series after receiving the most public votes. In scenes that aired last night on April 25, JoJo donned leather-look shorts for the grand final, teamed with a puff-sleeve jacket featuring blue and yellow on one sleeve, and red and green on the other.

She completed her outfit with a rainbow eye band created with makeup and surrounded by sparkling diamantes. Not only was it an impressive ensemble, but eagle-eyed fans have been speculating that there was more to the outfit than they first thought.

Many viewers believed the blue and yellow sleeve resembled the Ukraine flag, while the red and green was a nod to the flag of Palestine, with both places currently experiencing ongoing conflict, Bristol Live reports.

Meanwhile, her makeup is thought to be a tribute to the LGBTQ+ community, as the star has often incorporated the rainbow flag into her outfits.

One fan took to X, formerly known as Twitter, to share their observation, writing: "Imagine if yous actually voted JoJo to win. Her whole outfit and makeup would have been even more iconic."

They explained: "One sleeve representing Ukraine and the other representing Palestine, while her make-up represents the LGBTQ+ community. All on live TV. Iconic."

The post quickly garnered a flurry of responses from ITV viewers, with one enthusiast praising the political fashion statement as an "iconic move."

The fan added: "The more I saw her jacket the more it got me thinking. Iconic move actually especially on live TV too."

Another social media user chimed in: "Fair play, I didn't notice any of that." Somebody else branded the ensemble as "a really powerful outfit."

After clinching first place, Jack, who has played the iconic David Platt in Coronation Street for 25 years, expressed his astonishment to hosts Will Best and AJ Odudu at beating JoJo.

He said: "I can't believe it, I am blown away, I didn't expect it tonight... I mean, what is there? Six in the final? I thought I was a shoe-in for maybe fifth, honestly, and then as people were just disappearing, I thought, surely not."

Confessing his shock at beating JoJo, he said: "When JoJo (Siwa) went my head fell off. I had her nailed down [as the winner]."

JoJo's exit from the show came just hours before the Dance Mom's star dumped her partner Kath Ebbs after leaving the Big Brother house.

The TV star had seemingly been growing close to housemate and Love Island star Chris Hughes on the programme and is said to have left Kath 'humiliated' after dumping her on at the wrap party.

Viewers had grown increasingly suspicious of JoJo and Chris' relationship as they were convinced their bond was not solely platonic.

JoJo's ex has now taken to social media today to confirm their separation as she wrote: "In the last eight hours I flew here and went to the live show to show up for my partner, and support them in their experience and later on address my feelings of hurt, and work through them. Like all relationships do.

"But before I could even get back to the hotel I… it’s actually crazy… I went to the afterparty with my now ex, and was dumped in the party.

"I was told there were confused feelings there and they had realised in the house I wasn’t the person they wanted to spend the foreseeable with."

JoJo Siwa is yet to publicly address their break up.